Our approach to marketing the City's bonds would include identifying the major holders of the City's obligations as well as major new investors, and bringing them together with key representatives of the city staff in a forum of convenience. This would give us a firsthand opportunity to present to investors the City's key personnel and simultaneously present a well crafted financial and economic overview of the City on a current projected basis.
In addition to the traditional concepts used to market your obligations, we would explore the benefits of negotiated vs. public sales, and a marketing plan to sell bonds to residents of the City.